Having a smooth operating website has perks and advantages. In fact, this provides a unique competitive advantage in the industry. A website that is not able to deliver its content at all or in a timely manner will cause website visitors to lose interest. Moreover, this would also mean that website owners are merely wasting their time and money in investing in the development of the website.

Losing Potential Customers to the Competitor

It is important to ensure that all the elements of a website are functioning properly. This, in return will ensure that the web investment of the company is maximized. If the company website fails, potential customers will likely be going for the competitor. Basically, having a website ensures that the customers are reached around the globe 24 hours a day ad 7 days a week. If the website is broken then it will not be able to fulfill its potential.

The Possibility of Losing Profits

It is very important that a website is accessible to users, visitors and customers. A website that is frequently inaccessible will result to the loss of profits for the business. Moreover, this will also destroy customer loyalty. Thus, it is best to hire services that can help with monitoring the uptime and downtime of a website.

Degradation of Your Brand

If you website is frequently down or there are issues with it, then you may be damaging your brand. Think about this for a moment; what if every time you went to visit a major brand’s website it was down about 50% of the time? You would begin to see that brand as unreliable, and this problem with their website would translate into other issues and problems with your reputation. In this day and age, customers associate your website closely with your overall reputation, and that’s something that you need to be aware of.

Loss of Communication with Customers

If your website is frequently down, this can mean that your email servers and other things associated with your site are down including comment forms and other ways for your customers to reach you. This means that your service levels fall, and you could have some seriously upset customers on your hands. In this day and age, people really do expect relatively instant communication, and if you aren’t responding to service requests, even for a little while, that can mean big problems for your business.